Month 1 of the Compass and Lila Delman Compass Rhode Island brand campaign, from June 5 to July 4, 2026. Google Display with enhanced targeting, three Meta audiences, Google Search, and geofencing running across Rhode Island's coastal and urban luxury markets.
The campaign runs Compass and Lila Delman Compass as two segmented brand audiences, so each market sees the brand that belongs to it. Coastal luxury carries the Lila Delman Compass name, Providence and the inland markets carry Compass, and the two run side by side across six tactics.
Compass-branded creative reaches buyers across Providence and the urban and inland geos, where the Compass name leads.
Providence · Barrington · Charlestown · Little Compton
Lila Delman Compass carries the highest-end coastal markets, leaning on the brand's coastal heritage from Newport to Watch Hill.
Narragansett · Newport · Jamestown · Block Island · Watch Hill
Meta runs three separate audiences: a consumer campaign reaching ultra-high-net-worth Rhode Island summer vacationers, plus brand awareness across the Compass and Lila Delman Compass agent networks. Google Display with enhanced targeting, Google Search, and geofencing run alongside.
Enhanced targeting reaches the summer-vacationer profile through the signals that profile actually leaves:
Geofencing draws digital fences around the places that audience gathers in person: the Gilded Age mansions on Bellevue Avenue, Castle Hill and Ocean House, the New York Yacht Club, and the private airports feeding Newport from Boston, Greenwich, and beyond.
Display geos: 02891 Watch Hill/Westerly, 02840 Newport, 02807 Block Island, 02818 East Greenwich, 02806 Barrington, 02835 Jamestown, 02842 Middletown, 02837 Little Compton, 02871 Portsmouth, 02809 Bristol. Display is not brand-segmented, so every geo sees every display ad. Brand control on display happens at the per-listing logo level.
Month 1 totals (June 5 to July 4). All six tactics run simultaneously to keep both brands visible across display, social, search, and geofenced venues.
Brand awareness delivered across the Compass and Lila Delman Compass agent networks on Meta, keeping both brands visible to the agents who carry them.
Total ad views and clicks sum across all six tactics, including the two agent campaigns above.
When a Rhode Island buyer reads the news, both brands are right there alongside the coverage.
Top placements by ad views:
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The live dashboard tracks the top 25 websites where ads appear. National placements include The Atlantic (9,674 ad views), Fox News (8,878), The New York Times (7,322), the New York Post (5,038), HuffPost (4,778), and NPR (4,239).
Google Search owns brand awareness among high-intent Rhode Island searchers. When someone searches Compass or Lila Delman by name, the campaign meets them at the moment of intent and sends them to the collection page.
June 5 to July 4, 2026 · Targeting high-intent Rhode Island searchers
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The creative that worked in Month 1 was editorial and seasonal: place-led summer imagery with an invitation, not a hard real-estate ad. The "Rhode Island Summers" series leads that direction going into Month 2.
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Winners ranked by total clicks at volume from the Google Ads source. CTR is the efficiency tiebreaker once a creative clears the volume floor.
| Tagline | Format | Clicks | Ad Views | CTR | |
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| {{CR4_TAGLINE}} | {{CR4_FORMAT}} | {{CR4_CLICKS}} | {{CR4_VIEWS}} | {{CR4_CTR}} |
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The logo rule on Display. Display is not brand-segmented, so each ad carries the listing's own brand logo. A Lila Delman Compass property runs the Lila Delman Compass logo, a Compass property runs the Compass logo. Mid-month, the "Garden Twilight" ad led on click-through but ran a Lila Delman Compass listing under a Compass logo, so it was paused and re-cut with the correct logo. The pause concentrated budget on the strongest correctly-branded creative.
Month 2 keeps the editorial, seasonal creative that earned the most clicks and extends the "Rhode Island Summers" series, with brand-matched lines for each coast.
All campaign data updates in real time. Bookmark the link below to check performance anytime, with per-channel breakdowns, household income data, and the top 25 placements.
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